Chicago Website Analytics Company

Digital Web Analytics Consulting services

Digital analytics is an essential tool for businesses, providing valuable insights into website performance and user behavior. As a leading web analytics agency, we specialize in helping businesses gain a comprehensive understanding of visitor interactions, traffic sources, and conversion paths.

Proceed Innovative has been a trusted leader in website analytics for over a decade. Our advanced analytics infrastructure enables us to collect and analyze both internal and external data, providing unique insights that help you achieve the KPIs that matter most to your business.

Whether you have specific analytics needs or broader goals, our team of expert web analytics consultants ensures your brand stays in focus, delivering actionable insights that maximize your return on marketing spend.

Digital analytics services we offer

As a web analytics agency, we offer a range of solutions to optimize your online presence and drive business growth, including:

Google Analytics

Google Analytics is one of the world’s leading analytics platforms. By partnering with Impression, you gain access to a full range of analytics services, from basic setup to advanced integrations, helping you unlock the full potential of your digital data.

Looker Studio Reporting

We create custom Looker Studio (formerly Data Studio) reports using both out-of-the-box and bespoke integrations. This allows you to consolidate all the key information into one easy-to-access dashboard.

Online Conversion Tracking

Tracking the offline customer journey can be challenging, especially when trying to link the outcome back to the original marketing channel. This often-overlooked gap can provide valuable insights for ad optimization. Our team of analytics consultants will work with you to close the attribution loop, connecting the dots of your marketing efforts.

Google Tag Manager

As Google Tag Manager experts, our team specializes in server-side tracking solutions. We can help you optimize, maintain, and manage your GTM container, ensuring it’s utilizing the latest marketing technologies to drive better results.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors who take a desired action, whether it’s making a purchase, filling out a form, or signing up for a newsletter. Our team uses data-driven strategies to optimize your website’s user experience, ensuring that more of your traffic converts into valuable leads or customers.

Google Analytics Training

Our Google Analytics training is designed to help you master the platform and make data-driven decisions. Whether you’re a beginner or looking to refine your skills, we offer tailored training sessions that cover everything from basic setup to advanced features, empowering your team to leverage Google Analytics effectively for business growth.

Recognized by Google. Trusted by Businesses.

Our Digital Analytics Services Include:

• Custom Analytics Configurations: Tailored setups in Adobe Analytics, Google Analytics, and other platforms, designed to meet your business needs from the ground up.

• Analytics Audits & Reconfiguration: We conduct comprehensive audits of your existing analytics solutions, identifying opportunities for optimization, implementing best practices, and ensuring alignment with business goals.

• Platforming & Tag Management: We assist with migrating from one analytics platform or tag management system to another, ensuring the transition meets your technical and business requirements.

• Ongoing Implementation & Maintenance: We manage the ongoing implementation and upkeep of your analytics tools and tags, providing day-to-day support for quick changes and offering technical recommendations.

• Strategic Reporting & Dashboard Support: We provide support for daily digital business analysis, on-demand data reporting, deep dives, ad-hoc requests, and general strategic guidance.

• Analytics Onboarding & Governance: We develop and implement analytics onboarding processes, governance frameworks, training programs, and workflows to ensure smooth adoption and integration across your teams.

FAQ’s

What is web analytics?Proceed Innovative2025-10-15T05:19:08-05:00

What is web analytics?

Web analytics refers to the process of measuring, collecting, analyzing, and reporting web data to understand and optimize web usage. It involves tracking metrics like website traffic, user behavior, and engagement to gain insights into how users interact with a website. This data helps businesses make informed decisions to improve their online presence, enhance user experience, and achieve their goals.

What’s the benefit/value of an Analytics project(s)?Proceed Innovative2025-10-15T05:17:40-05:00

What’s the benefit/value of an Analytics project(s)?

Analytics projects provide deep insights into user behavior, website performance, and digital marketing effectiveness. The value lies in the ability to make data-driven decisions that improve your website’s performance, increase ROI on marketing campaigns, and refine your overall digital strategy.

Does it matter which web analytics platform I currently use?Proceed Innovative2025-10-15T05:17:17-05:00

Does it matter which web analytics platform I currently use?

The platform you use matters depending on your business needs, goals, and existing systems. While tools like Google Analytics and Adobe Analytics are commonly used, your choice should align with your data goals, reporting needs, and the complexity of your website. We can guide you in selecting the best platform or optimizing your current setup.

I already have web analytics, what else can I track?Proceed Innovative2025-10-15T05:16:52-05:00

I already have web analytics, what else can I track?

In addition to tracking basic metrics like traffic and bounce rates, you can track conversions, user interactions, campaign performance, and more. We can help you set up additional tracking for e-commerce transactions, user journeys, custom events, and offline conversions, providing a fuller view of your digital performance.

What web analytics tools do you use?Proceed Innovative2025-10-15T05:15:49-05:00

What web analytics tools do you use?

We work with a range of tools including Google Analytics, Adobe Analytics, Looker Studio, Google Tag Manager, and other leading platforms. Our team ensures the tools used are the best fit for your business needs, delivering the most relevant data and insights.

Testimonials

HDTurbo LLC

15:39 02 Oct 24

I can’t say enough about the incredible work Proceed Innovation has done for our business. Their team has been instrumental in helping us reach new heights. They are experts with SEO strategies , they've consistently exceeded our expectations. Their in-depth knowledge and personalized approach have made a huge difference. If you're looking for a marketing partner who truly cares about your success, I highly recommend it .

Lee Owens

11:10 27 May 20

Internet marketing can be a tricky jungle to walk through. You need someone you can trust and who thinks out of the box. That's what you get with Proceed Innovative. Contact Patrick Panayotov to guide yoou to success!

Tracy Paukstys

18:00 18 Feb 20

Patrick is amazing! Wicked smart and can help get results for your business. Highly recommend getting to know Patrick and Proceed Innovative.

Claire Campbell

14:33 12 Feb 20

Patrick is incredible! He’s very professional and knows his stuff. His confidence helps people relax and trust the process. I highly recommend talking to him!

Desiree Lombos

14:02 12 Feb 20

Patrick is awesome. Very professional and he knows what he's talking about. I recommend this company if you need to improve your SEO and want more business!

Niki Ramirez

20:03 21 Nov 19

My company hired Proceed to help us increase our SEO. We have been pleased wtih their communication. Marlene and Patrick have been our most recent go-to's and they have always been responsive to our needs. We appreciate their communication in keeping us in the loop regarding the efforts they are putting forth and what results they are seeing with our rankings. We were made well aware that it takes time for their efforts to rank us higher with search engine sites. After a few months, we did start to see some inquiries as a result of their direct efforts. I would recommend Proceed Innovative to anyone that is looking to boost their SEO presence and make their phone ring. Proceed provides a professional approach in delivering results.

John

22:21 20 Nov 19

I've worked with Proceed Innovative for over a year and have been very happy with their product and service. Patrick and his team has done a great job building value for my company and offering exceptional customer service. Great job guys!

Michael Zimmermann

14:35 13 Mar 19

Great digital marketing firm. Thoughtful, thorough and insightful. I have worked with Jessica and Jasmine for over a year now and have been very impressed. Our online conversions have increased 14x and our website visits are up 900%. The results speak for themselves!

Sam Masi

22:58 20 Feb 19

We've worked with Proceed Innovative for years. In that time they redesigned our website (it looks and works so much better thanks to them), and their SEO work helps so many new clients to find us. Great work and friendly people!

Esther Thomas

21:36 12 Feb 19

We love working with our team at Proceed Innovative. They have great reports that are measurable and interactive to help see how we are getting business from their work. A large portion of our customers find us from online searches and i attribute that to their team!

Andy Rockwood

21:58 23 Jan 19

I have been a client of Proceed Innovative for many years. They created my website, continually optimize it, and have made additions or alterations to it as needed. For me, internet marketing is a little bit mysterious, so I need a partner who can demystify it for me. Proceed Innovative has been that partner, and I couldn't ask for a better one.

Kari-Ann Ryan

16:25 18 Oct 18

I have been working with the Proceed Innovative team since 2018 and I could not be happier. I am pleasantly surprised when my rep reaches out to implement something to help my business with digital marketing that I didn't even realize was included. They go above and beyond, they are very quick in responding and executing, and the results have been fantastic! It is all about the results in the long run and we have shown an increase in organic traffic and conversions on our website since working with Proceed. All the services they provide in making sure those increases happen are top notch and I would recommend them to any business that needs better results online.

Master Yu

23:08 21 Jun 17

We have thoroughly enjoyed working with Proceed Innovative. They are passionate about their purpose to see our success, and creatively work to bring new ideas and good results to our school. We highly endorse them, and appreciate working with someone as dedicated as we are!

Eileen Knox

17:28 21 Jun 17

Simply the best at what they do! Proceed Innovative and their entire team make everything so easy for us. Our experience with this company for more than 5 years has been completely positive.

Scott Hudson

13:02 26 May 17

I have used Proceed for over 2 years now and have been extremely satisfied with their service and results. I would highly recommend them.

Kiefer USA

19:36 20 Mar 17

We have been working with Proceed for over 2 years and they have been wonderful to work with! They have redesigned 2 of our websites and provided us with SEO on each and since then we have seen a tremendous increase in online exposure. They are quick to help you and resolve any issues you have along the way. I would recommend this company to anyone!

Dale Hentrich

21:45 02 Mar 17

Proceed Innovative is hard working, creative, and ever expanding in their pursuit of excellence. Jasmine's team of professionals are able to advance your overall marketing objectives, esp. via Google Search Engine Optimization.

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For more information about our digital marketing services, or to request a free proposal, please give us a call at 800-933-2402 or fill out a contact form. We will be happy to speak with you!

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