The SEO landscape is always changing as the algorithms used by search engines and the behavior of those searching online are constantly evolving. It is important to make sure your website is up to date as the SEO landscape evolves or you are at risk of losing search visibility and user engagement.

With our SEO audit services, we provide valuable insights into the performance of your website as well as recommendations for actions you can take to help improve your rankings and drive more organic traffic for increased leads and conversions.

Our website audit services will benefit your business in the following ways:

Our team at Proceed Innovative consists of SEO experts who understand what it takes to ensure optimal performance for your website. We provide much more than a basic analysis of your website, we evaluate the technical aspects of your site, content, and offsite SEO elements that impact performance and rankings. After we have completed our SEO audit, we will compile our findings into a detailed report with actionable SEO strategies you can implement to improve the rankings and online visibility of your website.

Our SEO audit services are tailored to your business so we can help you develop a personalized SEO strategy to accomplish your specific marketing goals. You can expect the following from our SEO website audit:

Organic Search Impact

Your keyword rankings are what determine your visibility in the organic search results. We will assess your current keyword rankings and provide recommendations for optimizing your content to improve your rankings and increase your visibility.

User Experience and Page Speed

User experience is crucial for SEO as poor user experience will cause higher bounce rates and significantly lower your user engagement. We will evaluate factors that contribute to the user experience such as loading speed, usability, and visual stability. Page speed is one of the most important factors as slow loading speeds will impact conversion rates as more users will leave your site.

Our report will include our assessment of these factors as well as recommendations to resolve these issues.

Google Analytics

As part of our SEO audit, we will evaluate your Google Analytics data to understand where your website traffic comes from, conversion pathways, and user behavior. With this analysis, we can determine the SEO impact of your different traffic sources and assess how user interactions affect your rankings. We can then recommend improvements that will increase your organic search traffic.

Site Structure

Site structure plays a vital role in the user experience on your website as well as your rankings. When your site is structured well, it helps users and search engine crawlers better navigate your website. We will assess the architecture of your site, including the menu layouts and internal linking, to ensure that your website can be easily navigated by users and search engines.

Mobile Friendliness

With the majority of internet searches occurring on mobile devices, it is very important for your website to be mobile responsive. If your site does not display or function properly on mobile devices, you will likely experience reduced traffic and engagement from mobile users.

We will evaluate the responsiveness of the website design to ensure it displays properly, loading speed, and tagging and schema markup to ensure your site is optimized for mobile devices.

Crawl Errors

If your website has crawl errors, the search engines will not be able to effectively crawl your website which can hurt your rankings. We will look for crawl errors including broken pages, internal and external link issues, blocked or hidden content, and server and DNS errors among others. Our report will include recommendations to address these issues and improve the crawlability of your website.

Sitemap XML

The sitemap XML is an often overlooked element of a website but it is important for ensuring that your website is indexed by the search engines. Our experts will evaluate your sitemap XML to look for issues such as blocked pages or website sections and incorrect XML format and ensure that your subdomains and URLs are represented on your sitemap.

It is important to update issues with your sitemap XML because this is how search engines view and navigate your website.

Content Analysis

The content of your website is vital for engaging users by answering their queries and demonstrating the relevance and authority of our website to search engines. We will evaluate your content for issues such as duplicate content, light content, keyword stuffing, broken internal links, bad backlinks, and changes in URLs.

Improving the content on your website not only increases user engagement, but also helps establish the authority of your website which improves rankings.

If you have noticed a dip in the performance of your website and cannot pinpoint the issue, contact our SEO professionals at Proceed Innovative for a website audit. As a certified Google Partner, we have a thorough understanding of what helps websites rank well in the search engine results pages (SERPs) and we can accurately identify issues that may be impeding your website’s rankings and organic traffic.

We will conduct a thorough audit of your website and provide you with a detailed report that includes our findings as well as actionable recommendations to help improve the performance of your website. You can call us at (800) 933-2402 or submit a contact form for more information about our website audit services.

SEO Website Audit FAQ: