Assisting Hands Home Care is a franchise business that provides in-home care services for seniors and adults who need personal care and assistance to live safely in their homes. At Proceed Innovative, we provide digital marketing services for 24 Assisting Hands Home Care franchises to help them increase their online visibility and grow their business within their service areas.
Assisting Hands Home Care has become a reputable franchise business, but not just within the home care industry as they were named a Top Franchise for 2024 by Franchise Business Review. We have worked with Assisting Hands franchises since 2017 and we are proud of the growth that Assisting Hands has experienced as well as the work we’ve done to contribute to their growth.
As a digital marketing service provider for Assisting Hands, Proceed Innovative was one of the sponsors of Assisting Hands Home Care’s FEAR 2024 event. This event allowed us to meet with the Assisting Hands franchisees we work with in person and give a presentation about digital marketing shifts and demonstrate the new custom websites we have been developing for Assisting Hands franchises with the help of the Assisting Hands national team.
FEAR 2024 Conference
FEAR is an annual conference that Assisting Hands Home Care holds for its franchisees, vendors, and partners. FEAR stands for Franchise Education & Adventure Retreat which gives franchisees an opportunity to network with each other and with the vendors and partners that work with Assisting Hands. The conference consists of meetings and presentations aimed at further educating franchisees to help better run their businesses, as well as resort excursions such as dining experiences and live performances.
The FEAR 2024 Conference took place in the Dominican Republic. Proceed Innovative attended this year’s FEAR Conference and was one of the sponsors for the fourth time. We set up a booth to talk to Assisting Hands franchisees about how we can help their businesses grow by increasing their online visibility. We also had the opportunity to demonstrate the new custom websites we have been working on for some of our current Assisting Hands clients to show how our new website design can help Assisting Hands franchises throughout the U.S. attract more clients of their own. We even joined in some of the more fun festivities by raffling off Assisting Hands dry bags that we brought to the conference.
One of the highlights of the FEAR 2024 Conference for us was when Managing Partner Patrick Panayotov gave a presentation on the major digital marketing shifts.
How to Harness Major Shifts in Digital Marketing
Patrick Panayotov gave a presentation at FEAR entitled Major Digital Trends: How You Can Harness Them to help educate Assisting Hands franchisees on the direction of major digital marketing trends and how they can capitalize on these trends to further increase their online visibility and improve brand identity.
The main trends Patrick covered consist of the following:
- Volatility
- Brand identity
- Mobile friendliness
- Harnessing AI
Volatility
The first point that Patrick makes is that due to Google algorithm updates in 2023 and 2024, the search engine results pages (SERPs) have become more volatile, meaning that there is a higher level of fluctuation in website rankings. This makes it more difficult to reach and maintain higher rankings in the SERPs.
The volatility of the Google SERPs has increased steadily each year since 2021 and shot up significantly beginning in April 2023. It is important for businesses to be aware of this trend so that they pay more attention to their rankings and take steps to maintain them.
The best thing businesses can do to counteract the SERP volatility is to continuously work to increase their online visibility so they can continue to bring in new quality traffic that can be converted into leads. The following trends that Patrick covers can help businesses overcome the volatility.
Brand Identity
Google has always placed value on good content, but the value of content that establishes brand identity is higher than ever before. Content that contributes to brand identity as well as content that can be attributed to individuals will be more visible in the SERPs:
- About Us page: Every website should have an About Us page that is unique to the business. It should include information such as when the business started, the mission of the business, and information about what you offer while establishing some branding.
- LinkedIn and Facebook: Having profiles on LinkedIn and Facebook allows businesses to interact directly with their target audience which helps build brand identity and trust. Your website should include buttons to bring visitors to your social media profiles.
- Reviews: The average consumer puts a lot of trust in reviews because they come from regular consumers just like them. Encourage your customers to write reviews and show them on your website and Google Business Profile.
- Custom images and videos: Images and videos are a great way to engage visitors, especially custom images and videos. Videos rank well in the Google SERPs. You can use branded videos available from your company and even create new videos for original content.
Mobile Friendliness
Around 70% of users who visit a website do so on a mobile device. This makes it very important for businesses to have websites that display and perform well on these devices. Users are becoming more comfortable each year making purchasing decisions on their mobile devices, with 19% YoY growth vs 2023. Of those who converted, 74% did so on a mobile device.
You can do the following to improve the mobile friendliness of your website:
- Visit your website on a mobile device to check for load speed and appearance.
- Always have a valid phone number on your website.
Harnessing Artificial Intelligence
The use of artificial intelligence has exploded in the last couple of years as businesses across all industries are determining the best ways to use it. While AI tools can greatly improve the efficiency of your work, they should not be used to replace your work. Anyone can generate content using AI tools, but quality content that conveys experience, expertise, authority, and trust will stand out.
You can make your work more efficient by using AI tools for the following:
- Research
- Idea generation
- Social media captions
- Summarization of videos and blogs
The following are some of the disadvantages of AI:
- Creates low quality content
- Lack of localization
- Vulnerable to industry changes
- May lead to copyright infringement
Digital Marketing Services from Proceed Innovative
Proceed Innovative was happy to sponsor and attend the Assisting Hands Home Care FEAR 2024 Conference. We had a great time meeting with our clients, networking with new Assisting Hands franchisees, demonstrating our new web design for Assisting Hands websites, and participating in other festivities. We look forward to attending the next annual FEAR Conference and continuing to develop our professional relationship with Assisting Hands franchises.
At Proceed Innovative, we specialize in providing a wide array of digital marketing solutions designed to enhance your brand’s online visibility and drive high-quality traffic and leads that result in conversions. Our professionals will collaborate closely with you to gain a deep understanding of your business objectives, crafting a comprehensive digital marketing plan tailored to meet those objectives. Here’s what you can expect from our digital marketing services:
- Search Engine Optimization (SEO): Our approach includes meticulously optimizing your site with keywords and phrases, and ensuring ongoing maintenance to improve your rankings in the SERPs.
- Pay-Per-Click (PPC) Advertising: We offer expert management of online advertising campaigns, including Google Ads and Facebook ads, leveraging targeted keywords to attract additional, relevant traffic.
- Custom WordPress Website Design: Our website design experts produce modern, professional websites characterized by innovative designs and intuitive functionality.
- Optimization for Mobile Devices: We prioritize ensuring your website’s compatibility and optimal performance across a variety of mobile devices, such as smartphones and tablets.
- Local Search Engine Optimization: For businesses catering to a regional market, we focus on optimizing your online presence for the specific areas you serve, reinforcing your visibility and influence locally.
- Lead Generation Strategies: Our proven digital marketing techniques are poised to significantly increase the volume of high-quality, exclusive leads for your business.
To discover more about how our expert digital marketing services can propel the online growth and success of your business, please reach out to Proceed Innovative at (800) 933-2402 or fill out our online contact form.
