In this guide, we discuss how Google PPC ads work as well as the features, purpose, and benefits of each of the 9 types of advertisements Google Ads offers. This information will help you choose the best option to achieve your digital marketing goals and run more effective Google Ads campaigns.

Your website is often the introduction of your business to potential customers, which makes it important for your site to not only be found online, but also to perform and function well to create a good user experience.

High search engine rankings do not always guarantee steady organic traffic. Many website owners experience a drop in visitors despite maintaining top positions in the search results.

In the realm of digital marketing, the distinction between GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) is becoming increasingly significant.

We'll guide you through conducting meticulous research for precise targeting and crafting a content strategy to elevate user experience. Discover how to optimize your website's architecture and enhance on-page elements for better visibility.

The Schaumburg Business Association (SBA) recently held their marquee event of the year, The Toast of Schaumburg, which took place at Hyatt Regency Schaumburg on November 1, 2024.

Websites that offer an excellent user experience and are optimized with quality content and relevant keywords rank higher in the search engine results pages (SERPs) which brings more traffic to the website, resulting in more leads and sales.

A great website only takes you so far as it is important for your website to be found in the search engine results pages (SERPs) to generate traffic, leads, and sales.

Google updates are nothing new as Google has been updating how their search algorithm works periodically for over two decades. 

Catch the latest episode of Daily Influence with Patrick Panayotov from Proceed Innovative! Patrick shares his journey with his family’s digital marketing agency and the values that guide him.