Visit our Internet Marketing Blog – your source for must-read news about SEO, SEM and the new trends in digital marketing and web design.
GEO vs. SEO: Navigating Generative AI’s Role in Evolving Digital Marketing Strategies
In the realm of digital marketing, the distinction between GEO (Generative Organic Engagement) and SEO (Search Engine Optimization) is becoming increasingly significant. Are you investing enough in the right strategy to boost your brand awareness and user experience? This article will dissect the roles of GEO and SEO, compare their effects on marketing strategy, and provide actionable insights for businesses on a budget.
Mastering B2B SEO: Crafting Winning Strategies for Elevated Success
In this post, we’ll delve into the essentials of B2B SEO and how to develop a robust strategy that aligns with your brand’s goals. You’ll learn to tackle common SEO challenges and use strategic planning to solidify your market authority. Dive into this post and unlock the potential of B2B SEO to propel your brand to new heights.
Jasmine Panayotov, Managing Partner of Proceed Innovative, Wins 2024 Laurie Stone Woman of the Year Award from SBA
We are thrilled to announce that our Managing Partner at Proceed Innovative, Jasmine Panayotov, has been recognized as the “Laurie Stone Woman of the Year” at the 2024 Toast of Schaumburg. The Laurie Stone Woman of the Year Award is given to a woman in business who has established herself as a true leader in the community.
Local vs. Organic SEO: What Matters More for Your Business | Video
In this guide, we will explain the difference between organic SEO and local SEO as well as the best practices and benefits of each strategy. It is wise for businesses to invest in both strategies as organic and local SEO work together to help improve visibility, generating more traffic which results in an increase in leads and conversions.
PPC vs SEO: Ranking Methods and KPIs | Video
In this guide, we will discuss how the ranking of SEO and PPC differs as well as the key performance indicators (KPIs) to look for to measure the success of each type of campaign. Each method can benefit your digital marketing campaign and they work in different ways to increase your visibility in the rankings and drive more traffic to your website.
Recent Google Core Updates and the Effects
In this guide, we will discuss each of the major core updates launched by Google in the fall of 2023 and March of 2024, as well as smaller updates that occurred in 2023 and 2024. We hope that by highlighting the effects of these updates, you can better understand why the performance of your website has been affected.
Daily Influence Podcast with Patrick Panayotov from Proceed Innovative
Catch the latest episode of Daily Influence podcast with Patrick Panayotov from Proceed Innovative! Don’t miss his advice on turning obstacles into learning opportunities and celebrating every win.
Proceed Innovative Named Among Most Promising Google Solutions Providers to Watch in 2024 by Achiever Magazine
We are proud to announce that Proceed Innovative was named one of the most promising Google solutions providers to watch in 2024 by Achiever Magazine. A company profile of Proceed Innovative was featured in the July 2024 issue of Achiever Magazine as the cover story to commemorate this distinction.
Steps to Design and Build an SEO Friendly Website
In this guide, we discuss the steps you should take to design and build an SEO friendly website. Combining your SEO strategy with the website design process will ensure that your website is visually appealing, user-friendly, and ready to drive organic traffic.
Google Business Profile Shutting Down Chat: FAQ
Google recently announced that they will be shutting down Google Business Profile chat and call history features as of July 31, 2024. This will affect all businesses who use the chat and calls features through GBP to communicate directly with consumers. It is important for businesses who use the chat to anticipate the end of this feature and to take the right steps to save their chat and call histories.
