The key distinction between B2B and B2C SEO lies in the audience and purchasing journey they address. B2B SEO targets decision-makers and influencers within specific industries, emphasizing longer sales cycles and delivering in-depth content that provides actionable solutions and detailed insights. In contrast, B2C SEO focuses on individual consumers, using broader keywords and content designed to appeal to shorter sales cycles. It often leverages emotional triggers to drive immediate engagement and encourage quick purchasing decisions.