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Many may assume that once they have reached the top of the search engine rankings, the work is done, and their website will remain near the top for their main keywords.  However, the internet is much too competitive of a marketplace for this to be true.

Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities.

With the high percentage of people beginning their search for products and services online, most consumers are going to learn about your company and your products and services through your website before ever talking to one of your employees.  You can gain can edge on your competitors by turning your website into an effective, 24/7 salesperson.