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Social Media Marketing
What is Social Media Social media is content created by people using highly accessible and scalable publishing technologies. Examples of social media applications are Google Plus (reference, social networking), Wikipedia (reference), MySpace and Facebook (social...
Pay Per Click Advertising
If your business goals are: getting instant local and targeted traffic; increasing sales or leads; promoting seasonal products; branding; high ROI then Pay Per Click Advertising is right for you! After organic search engine optimization, pay-per-click or PPC is the...
Search Engine Optimization (SEO) 101
What is SEO Search Engine Optimization, also called Natural or Organic Optimization or simply SEO, involves making your website as visible and accessible as possible for search engine spiders and for your visitors. The goal of an SEO program is to position your...
Search Engine Marketing (SEM)
Search Engine Marketing includes multiple web promotional strategies. The top search marketing strategies are: Search Engine Optimization (SEO), also known as Natural search engine optimization or Organic search engine optimization. Google and the rest of the search...