Blog

Google just finished a 14-day spam update (Sept 24 – Oct 8).

If your traffic dropped in the last two weeks, don’t panic, and don’t guess.

Here’s how to check in 10 minutes:

1️⃣ Compare Search Console data before and after Sept 24
2️⃣ Filter by folder. Did one section drop, like location pages or the blog?
3️⃣ Check the Manual actions and Security issues reports

The biggest risk we see for local businesses: dozens of near-identical “city” pages with only the town name swapped.

The fix isn’t fewer pages. It’s better pages, with real local projects, reviews and answers.

Not sure if your site was affected? Comment CHECK and we’ll take a look.

#SEO #GoogleUpdate #SpamUpdate #DigitalMarketing #LocalSEO #GoogleSpamUpdate #AlgorithmUpdate #GoogleAlgorithmUpdate #SearchUpdate #GoogleSearchCentral #SERP #RankingDrop #SearchConsole #GoogleSearchConsole #TechnicalSEO

885 phone calls. From Google Ads. For a nonprofit.

North West Housing Partnership helps seniors and families find housing programs. Their challenge wasn't getting clicks. It was reaching the right people and turning that into real conversations, without wasting a nonprofit budget.

Here's what we did:

→ Google Search campaigns for people actively looking for housing help
→ Performance Max to expand reach across their service area
→ Tight geographic targeting so ad spend stayed local
→ Dedicated landing pages built to convert
→ Conversion tracking so every call and form was measured

The result:
1️⃣ 885 phone calls
2️⃣ 407 conversions
3️⃣ 55,863 impressions

The lesson: don't measure ads by clicks. Measure them by the conversations they create.

"Patrick and his team at Proceed Innovative played a key role to assist North West Housing Partnership expand our outreach and connect with more seniors." — Michelle S. Hill, MBA, ECHM

Full case study in the comments 👇

We’re excited to be part of something that brings curious minds, bold ideas, and our local community together. 🎤💡

Proceed Innovative is proud to be a Community Partner for TEDxArlington Heights 2026: Curiosity Playground!

On October 24, eight inspiring speakers will take the stage at Rolling Green Country Club to share ideas and perspectives designed to challenge expectations and spark new ways of thinking.

👏 Congratulations to this year’s speakers:

🎤 Phil Jackson
🎤 Bob Hess
🎤 Maryam Mehrtash
🎤 Lauren Rzepka, MA, LMFT
🎤 Arthur Zards
🎤 Joseph Quinonez
🎤 Anita A. Chlipala, LMFT
🎤 Michael Zakalik, PsyD

We’re looking forward to being there, supporting the TEDx Arlington Heights community, and seeing what these speakers have in store.

📍 Rolling Green Country Club
📅 October 24, 2026

#TEDxArlingtonHeights #CuriosityPlayground #CommunityPartner #ArlingtonHeights #ProceedInnovative

Search is changing.

At RISE at Roosevelt University, Patrick Panayotov shared a great example:

Instead of searching “window repair near me,” people can now ask AI exactly what they need and get a recommendation.

That’s why SEO + GEO + AEO matter.

It’s no longer just about ranking.

It’s about being the business AI recommends.

#SEO #GEO #AEO #AIVisibility #RISE #RooseveltUniversity #LeadGeneration #DigitalMarketing

Schaumburg has been an important part of our journey at Proceed Innovative, and we’re proud to be part of a business community that values connection, collaboration, and growth.

Thank you Village of Schaumburg

#MyVillageMyVibe #MyBusinessMyVibe #Schaumburg #ProceedInnovative

B2B buyers are increasingly using ChatGPT, Gemini, Perplexity, and Google AI Overviews to research vendors, compare options, and build shortlists.

That changes what visibility means. Ranking on Google still matters, but being cited in AI-generated answers is becoming another important part of the buyer journey.

Our latest guide explores how AI is changing B2B search behavior, why traditional traffic metrics can be misleading, and what companies can do to improve their visibility across AI search.

👉 Read the full guide: B2B Buyer Behavior in the Age of AI Search

https://lnkd.in/gVjyQikz

#B2BMarketing #AISEO #GEO #B2BSEO #DigitalMarketing #AIsearch

Proceed Innovative is proud to be the new website partner for JG Good Corporation! As fellow Schaumburg businesses, we share a strong commitment to supporting our local community through organizations and programs like the Schaumburg Business Association and Roosevelt Incubator Schaumburg Enterprises (RISE).

We’re excited to help JG Good Corporation strengthen its online presence and continue growing.

#SchaumburgIL #WebsiteDesign #DigitalMarketing #LocalBusiness #SchaumburgBusiness #ProceedInnovative #JGGoodCorporation

A great team makes the work even better. 🙌

We’re lucky to have a group of talented people who bring their own expertise, creativity, and personality to Proceed Innovative every day.

What makes a B2B marketing agency worth hiring in Chicago?

We looked beyond the usual agency list and evaluated 10 Chicago-area B2B marketing agencies across 9 factors that matter to growing businesses, including SEO, paid media, AI/GEO, industry experience, measurable results, and strategic depth.

Each agency brings a different strength and approach to B2B marketing.

And yes, Proceed Innovative was evaluated using the same criteria.
See which agencies made the list, what they’re known for, and how we evaluated them.

👉 Read the 2026 guide: https://lnkd.in/g65VazZg

#B2BMarketing #ChicagoBusiness #DigitalMarketing #B2BStrategy #SEO #GEO

Choosing a B2B marketing agency? Look beyond rankings and traffic.
Ask three questions:

• Do they have experience with B2B companies like yours?
• Can they connect marketing activity to qualified leads and revenue?
• Do they have a clear strategy for visibility in AI search?

Strong marketing is not just about being found. It’s about being found by the right buyers and turning visibility into business opportunities.

Read our guide to choosing a B2B digital marketing agency in Chicago.

https://lnkd.in/gfZGz93j

#B2BMarketing #DigitalMarketing #B2BMarketingAgency #B2BSEO #LeadGeneration #MarketingStrategy #AISearch #SEO #ChicagoBusiness #ChicagolandBusiness