by Jasmine Panayotov | Apr 24, 2018 | Blog, PPC
In a recent Google Academy on Air presentation, businesses managing AdWords campaigns learned how to find new, qualified users, called similar audiences to increase their click-through-rate (CTR) and conversions. These are audiences who have the same characteristics...
by Jasmine Panayotov | Mar 20, 2018 | Blog, PPC, Video Marketing
Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing...
by Jasmine Panayotov | Feb 16, 2018 | Blog, PPC
In Google’s latest Academy on Air presentation that discussed the basics of machine learning, the audience gained several insights into all of the following: What is machine learning How machine learning works How machine learning helps marketers How businesses and...
by Jasmine Panayotov | Dec 12, 2017 | Blog, PPC
Getting customers to convert on your website can be difficult, even if it does have a great design, fast page load times, and quality content. But with mounds of information and content readily available within seconds, customers are easily distracted and will bounce...
by Jasmine Panayotov | Nov 22, 2017 | Blog, PPC, Web Design
With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as...
