by Jasmine Panayotov | Sep 20, 2024 | Blog, PPC, SEO
A great website only takes you so far as it is important for your website to be found in the search engine results pages (SERPs) to generate traffic, leads, and sales. There are two main strategies that are used to increase the visibility of websites in the SERPs:...
by Jasmine Panayotov | Aug 22, 2024 | Blog, SEO
Google updates are nothing new as Google has been updating how their search algorithm works periodically for over two decades. When these updates occur, the digital marketing community assesses and responds to the changes to help the websites we manage follow...
by Jasmine Panayotov | Apr 10, 2024 | Blog, SEO
No matter what type of business you operate, it is difficult to be successful without effective marketing. A good marketing strategy introduces your brand to your customers and keeps them informed about what you offer. Businesses that implement an effective...
by Jasmine Panayotov | Mar 19, 2024 | Blog, SEO
When searching for a product or service or for general information, more than 9 out of 10 people conduct their search on Google over another search engine. Google no doubt has a stranglehold on the search engine market that is still going strong into 2024. However,...
by Jasmine Panayotov | Feb 18, 2021 | Blog
Hardly a day goes by where the average person doesn’t search something on Google. Google is such a powerful force on the search engine market, and it is the default search engine of Android devices and web browsers like Chrome. To put it bluntly, Google has become...
