PPC vs SEO: Ranking Methods and KPIs | Video

PPC vs SEO: Ranking Methods and KPIs | Video

A great website only takes you so far as it is important for your website to be found in the search engine results pages (SERPs) to generate traffic, leads, and sales.  There are two main strategies that are used to increase the visibility of websites in the SERPs:...
Recent Google Core Updates and the Effects

Recent Google Core Updates and the Effects

Google updates are nothing new as Google has been updating how their search algorithm works periodically for over two decades.  When these updates occur, the digital marketing community assesses and responds to the changes to help the websites we manage follow...

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