by Jasmine Panayotov | Jan 16, 2025 | Blog, SEO
High search engine rankings do not always guarantee steady organic traffic. Many website owners experience a drop in visitors despite maintaining top positions in the search results. Achieving high rankings in the search engine results pages (SERPs) only to see a drop...
by Jasmine Panayotov | Dec 16, 2022 | Blog, SEO
The SEO landscape is dynamic. Trends in SEO are constantly changing due to Google algorithm tweaks and updates as well as changes in consumer behavior. It is important for businesses and SEO marketers to be aware of the latest trends so that SEO marketing strategies...
by Jasmine Panayotov | Feb 10, 2021 | Blog, SEO
Google has become such a big part of everyday life in the last 20 years. What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis. The fact that the word “google” has become a verb...
by Jasmine Panayotov | Dec 17, 2020 | Blog, SEO
If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial. The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online. If your business...
by Jasmine Panayotov | Jul 27, 2020 | Blog, SEO
When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt. On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites:...
