SEO Year in Review: 2022 and 2023 SEO Trends

SEO Year in Review: 2022 and 2023 SEO Trends

The SEO landscape is dynamic.  Trends in SEO are constantly changing due to Google algorithm tweaks and updates as well as changes in consumer behavior.  It is important for businesses and SEO marketers to be aware of the latest trends so that SEO marketing strategies...
How to Create an Effective SEO Strategy

How to Create an Effective SEO Strategy

If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial.  The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online.  If your business...
Google Dominates Worldwide Search Engine Market Share

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites:...

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