HRBoost – Digital Marketing Case Study

HR Boost has been working with Proceed Innovative since 2019. The CEO, Nicole Martin, reached out to Proceed Innovative looking for analytical clarity and answers on how to stand out from the competition. After the initial free consultation, Proceed Innovative and HRBoost were able to create and implement a plan to grow their visibility online and ultimately grow their business.

HRBoost – Company Profile

HR Boost currently serves over 500 companies in providing human resource services. They build human resource departments from scratch to provide a dedicated team of professionals for the price of one person.

In the initial stages of the business during 2010, it grew exponentially due to word of mouth, so in 2019 they were looking for more marketing opportunities that would contribute to the growth even more.

SEO Process and Strategies

Proceed Innovative’s marketing strategy to grow HRBoost’s business started with benchmarking against other competitors in the HR industry. This gave a good idea of how they are found amongst the competition online. By choosing Proceed Innovative as their digital marketing partner, HRBoost witnessed the traffic to their website grow month over month. Proceed Innovative has implemented strategies to grow their online presence through organic search engine optimization as well as Pay-Per-Click campaigns.

Based on analytics statistics, we discovered that 45% of the website clicks from Google were done on mobile devices, so the website redesign project targeted the following goals:

  • Responsive mobile friendly design

  • Modern business layout

  • Better and user friendly navigation

  • Better calls to action

The previous design had become pretty out of date and the client wanted a more modern design that would be more user friendly so that visitors could better navigate the website and find the form to submit a request for a consultation.

 

Statistics
Mobile Traffic: +61%
Statistics
Organic Traffic: +16%

  • Significant Mobile Traffic Growth: Following the launch of the new web design in September 2015, mobile traffic saw a substantial increase of 61% compared to the previous month.

  • Boost in Organic Traffic: The revamped website contributed to a 16% rise in organic search traffic within the first month, demonstrating the effectiveness of the new design in attracting more visitors.

  • Immediate Impact of Web Redesign: The newly launched web design in September 2015 resulted in noticeable improvements in key metrics, including both mobile and organic traffic, within just one month.

„Our amazing team is always hard at work“

Before HRBoost began working with Proceed Innovative on their digital marketing efforts, they were seeing very low website traffic and conversion rates.
As Proceed Innovative improved their website and continued to refine their content, HRBoost saw over a 300% increase in users, sessions, and page views. The abundant and relevant content on their website cut their bounce rate in more than half.

Visit hrboost.com for details.

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