HRBoost – Digital Marketing Case Study
HR Boost has been working with Proceed Innovative since 2019. The CEO, Nicole Martin, reached out to Proceed Innovative looking for analytical clarity and answers on how to stand out from the competition. After the initial free consultation, Proceed Innovative and HRBoost were able to create and implement a plan to grow their visibility online and ultimately grow their business.
Client’s Review
HRBoost – Company Profile
HR Boost currently serves over 500 companies in providing human resource services. They build human resource departments from scratch to provide a dedicated team of professionals for the price of one person.
In the initial stages of the business during 2010, it grew exponentially due to word of mouth, so in 2019 they were looking for more marketing opportunities that would contribute to the growth even more.
SEO Process and Strategies
Proceed Innovative’s marketing strategy to grow HRBoost’s business started with benchmarking against other competitors in the HR industry. This gave a good idea of how they are found amongst the competition online. By choosing Proceed Innovative as their digital marketing partner, HRBoost witnessed the traffic to their website grow month over month. Proceed Innovative has implemented strategies to grow their online presence through organic search engine optimization as well as Pay-Per-Click campaigns.
Initial Results vs Now
Before HRBoost began working with Proceed Innovative on their digital marketing efforts, they were seeing very low website traffic and conversion rates.
As Proceed Innovative improved their website and continued to refine their content, HRBoost saw over a 300% increase in users, sessions, and page views. The abundant and relevant content on their website cut their bounce rate in more than half.
Page Views
Bounce Rate
When SEO project started
August 2022
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