Trendler, Inc – Digital Marketing Case Study

Trendler, Inc is a family-owned and operated manufacturer of finished furniture pieces and furniture components. They specialize in swivels, chairs, and barstools for commercial seating (bars, restaurants, etc). Trendler opened its doors in 1932, and became one of the largest swivel manufacturers in the world by 1985. In 2015, Trendler launched their own brand products which are available to OEMs, wholesalers, businesses, and individual buyers.

Relationship With Proceed Innovative

Trendler has partnered with us at Proceed Innovative since 2021 to increase their online visibility and gain more leads through their website. Prior to partner with Proceed Innovative, they were being outranked for their own brand name online and their distributors were capitalizing on the traffic that was looking for Trendler. They have a strong market in the Chicagoland area although their online presence did not reflect that very well as their visibility was low. Here at Proceed Innovative, we have implemented a personalized SEO program with 30 page scope as well as a PPC campaign.

Page Views
Before: 3,414 Now: 5,035
Bounce Rate
Before: 60.91% Now: 36.53%
Sessions
Before: 1,545 Now: 2,253
Users
Before: 434 Now: 751

  • Increased Page Views: Trendler’s website experienced a significant boost in page views, rising from 3,414 to 5,035, indicating enhanced user engagement and interest in the content provided on the site.

  • Bounce Rate Improvement: The website’s bounce rate was dramatically reduced from 60.91% to 36.53%, reflecting enhanced user experience and content relevance, which led to visitors spending more time on the site and exploring more pages.

  • Sessions and User Growth: Substantial increase in both sessions and users on Trendler’s website, with sessions growing from 1,545 to 2,253 and users increasing from 434 to 751, demonstrating the effectiveness of the strategies implemented by Proceed Innovative in driving traffic and attracting new visitors.

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